Now Broadband Review (2026)

Now Broadband is Sky's budget brand, offering no-contract and short-term broadband deals on the Openreach network. Packages start from £18/month for 36 Mbps, making it one of the cheapest broadband options in the UK. Now also offers flexible rolling monthly contracts for customers who want to avoid long commitments. FTTP packages are available where Openreach full fibre has been deployed.

Now Broadband Packages and Pricing

Now Broadband positions itself as the budget arm of Sky. Brilliant Broadband delivers average speeds of 11 Mbps for £18/month — one of the cheapest deals in the UK, though speeds are ADSL-level. Fab Fibre offers 36 Mbps for £22/month using FTTC. Super Fibre delivers 63 Mbps for approximately £25/month. Full Fibre 100 provides 150 Mbps for around £28/month on FTTP. Full Fibre 500 offers 500 Mbps at roughly £34/month. All packages include a Now Hub router and unlimited usage. Now's unique selling point is flexible contracts — rolling monthly options are available at no premium, unlike most providers that charge extra for short-term flexibility. There are no setup fees on contract plans and minimal fees on monthly rolling options.

Now Broadband Speeds and Network

Now Broadband runs over the Openreach network, delivering identical line speeds to BT, Sky, Plusnet and EE. ADSL Brilliant Broadband averages just 11 Mbps — only suitable for light browsing. FTTC Fab Fibre and Super Fibre average 36–63 Mbps. FTTP Full Fibre packages deliver 150 Mbps or 500 Mbps. The Now Hub router supports Wi-Fi 5, which is adequate for small households but may struggle with many devices. No mesh or extender add-ons are available from Now. For larger homes, customers would need to purchase third-party mesh systems. Speed guarantees apply on all fibre packages. Latency matches other Openreach providers at 12–20 ms on FTTC and 8–15 ms on FTTP. Network reliability is consistent with the wider Openreach platform.

Now Broadband Customer Service

Now Broadband customer service is handled separately from Sky's premium support team. Ofcom's 2024 Comparing Service Quality report showed Now generating slightly higher complaint rates than parent company Sky, with around 11% of customers reporting a reason to complain. Support is available via phone and online chat. The Now app provides account management and basic troubleshooting. Now participates in the Automatic Compensation scheme. Wait times can be longer than premium providers, particularly during peak periods. Trustpilot reviews are mixed, averaging around 3.5 out of 5. The trade-off is clear: lower prices come with a more basic support experience. For customers who rarely need support, this is an acceptable compromise.

Is Now Broadband Worth It?

Now Broadband is ideal for cost-conscious customers who want no-contract flexibility. Rolling monthly deals with no premium make it unique among mainstream providers. For short-term rentals, house shares, or anyone avoiding long commitments, Now is hard to beat. The main trade-offs are a basic router, limited customer service and no TV bundling unless you add Now TV memberships separately. For better customer service at a similar price, Plusnet is worth considering. TalkTalk also competes on price with slightly more package options. Sky offers a premium step up with better bundling. Compare deals at your postcode — Now's value proposition is strongest for customers who prioritise low cost and flexibility above all else.

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Frequently Asked Questions

Is Now Broadband any good?

Now Broadband is a solid budget option for basic internet needs. It uses the reliable Openreach network and offers unique no-contract flexibility. Support and router quality are basic, reflecting the lower price point.

Can I get Now Broadband without a contract?

Yes. Now offers rolling monthly contracts on all packages with no premium or exit fees. This makes it ideal for short-term lets, house shares or anyone who wants to avoid commitment.

Is Now Broadband owned by Sky?

Yes. Now Broadband is a budget brand operated by Sky. It uses the same Openreach network but has separate pricing, customer service and branding from Sky's main broadband products.

How fast is Now Broadband?

Speeds range from 11 Mbps on ADSL to 500 Mbps on FTTP. The most popular fibre packages deliver 36–63 Mbps on FTTC. FTTP availability depends on your postcode.

Related Guides

Plusnet Broadband Review · TalkTalk Broadband Review · Cheapest Broadband UK · Best Broadband No Contract · Best Broadband Under £20

Methodology & Sources

Information in this guide is sourced from Ofcom market reports, Openreach coverage data, ISPreview.co.uk, provider websites and independent broadband research from Point Topic and Thinkbroadband. Prices and availability are checked monthly. Speed data reflects advertised average speeds from provider Key Facts documents.