NOW Fibre Broadband Deals (April 2026)

NOW Broadband's Full Fibre range includes Full Fibre 75 (averaging 80Mbps down) at £23/month, Full Fibre 100 at £25/month, and Full Fibre 300 at £30/month, all on 24-month contracts. Powered by Sky and using the Openreach FTTP network, NOW covers around 51% of UK homes. Prices may increase; NOW gives 30 days' notice to exit if prices rise beyond stated levels.

NOW Broadband Full Fibre Packages and Prices

NOW Broadband is a budget broadband brand operated by Sky and uses the same Openreach FTTP and FTTC network. As of April 2026, NOW's Full Fibre range covers three speeds: Full Fibre 75 (averaging 80Mbps download, 16Mbps upload) at £23/month; Full Fibre 100 (100Mbps down, 18Mbps up) at £25/month; and Full Fibre 300 (300Mbps down, 40Mbps up) at £30/month. All are on 24-month contracts with no setup fee and unlimited data. Unlike Sky's own Full Fibre 900 or 2500Mbps plans, NOW's top speed caps at 300Mbps, making it less suitable for very high-demand households but competitive for typical usage. NOW also offers NOW TV entertainment bundle add-ons at extra cost — giving access to Sky Atlantic, Sky Cinema, and Sky Sports channels via streaming.

NOW Broadband vs Sky: Same Network, Lower Price

NOW and Sky use the same Openreach network. The key difference is price and service level. NOW's Full Fibre 75 at £23/month is one of the cheapest Full Fibre entry points in the UK market. Sky's comparable tier costs noticeably more and includes a better router and higher customer satisfaction scores. NOW's appeal is pure budget value. Against TalkTalk's Full Fibre 150 at £24/month, NOW's 300Mbps at £30/month competes well on pure speed-per-pound at higher tiers. Plusnet's Full Fibre 145 at £22.99/month (with a £100 reward card) undercuts NOW at the 100Mbps tier when accounting for total cost. Each provider has trade-offs — NOW's main draw is simplicity, no-frills pricing, and Sky's network reliability.

NOW Broadband Reliability and Complaint History

NOW Broadband has historically attracted a higher than average complaint rate in Ofcom data — recording around 65 complaints per 100,000 customers at its peak in 2024, well above the industry average. More recent quarters show lower figures, suggesting service improvements. NOW's Ofcom-regulated customer service means that if prices rise beyond what was stated at signup, customers have 30 days to exit without penalty — an important protection. Available to approximately 51% of UK homes (Openreach FTTP coverage in NOW-served areas), the reach is narrower than BT or Sky due to wholesale access arrangements. NOW does not include a landline as standard but offers a Digital Voice add-on.

Is NOW Broadband Worth It in 2026?

NOW Broadband suits single occupants or couples who want a reliable Full Fibre connection at a genuinely low price without needing speeds above 300Mbps. The Full Fibre 75 at £23/month offers excellent value for light users. The main caveats are a historically higher complaint rate and more limited speed options than Sky's full range. For households needing 500Mbps or above, NOW is not an option — shoppers should compare Sky, BT, EE, or Vodafone. NOW TV entertainment bundles remain a compelling add-on for anyone wanting Sky content without a Sky Sports commitment. The average UK broadband bill is £35.90/month according to Ofcom 2025 data, making NOW's £23/month entry point well below the national average.

Compare Broadband Deals at Your Address

NOW Broadband covers around 51% of UK homes for Full Fibre. Check your postcode to confirm availability and compare NOW's pricing against Sky, TalkTalk, and Plusnet — all of whom offer Openreach FTTP at your address if it is available.

Frequently Asked Questions

Is NOW Broadband powered by Sky?

Yes. NOW Broadband is owned and operated by Sky. It uses the same Openreach FTTP and FTTC network as Sky broadband. The difference is that NOW is positioned as a budget alternative with simpler packaging, lower prices, and no premium router or whole-home Wi-Fi service as standard.

What is NOW Broadband's fastest Full Fibre speed?

NOW Broadband's fastest Full Fibre option is Full Fibre 300, averaging 300Mbps download and 40Mbps upload, available at £30/month on a 24-month contract. NOW does not currently offer 500Mbps or 900Mbps tiers — for those speeds, Sky broadband is the equivalent premium option.

Can I exit NOW Broadband if they raise prices?

YES. Under Ofcom rules, if NOW raises prices above the amount stated at signup, you have 30 days to exit your contract without an early termination fee. NOW gives customers advance notice of any price rises. This protection applies to all broadband contracts signed from January 2025 under Ofcom's updated pricing transparency rules.

Related Guides

Sky Fibre Broadband Deals · TalkTalk Fibre Broadband Deals · Plusnet Broadband Deals · Cheap Broadband Deals · Broadband Only Deals

Methodology

This guide is based on publicly available data from Ofcom, provider websites, and independent sources including ISPreview.co.uk, Thinkbroadband, and Point Topic. Pricing, speeds, and availability were verified in April 2026 and are subject to change. CompareFibre is editorially independent — providers do not pay for placement or influence our recommendations.